Ita FitzGerald is a London Irish writer-director based in London. She is writer-director of the Irish road movie West The Road which is due to go into production spring 2025 with an all-star female cast. Starting her career in broadcast television she has directed many factual shows such as Grand Designs Abroad, Property Ladder and A Place In The Sun. Working for 4Creative she has written and directed commercials and promos with household names such as Alan Carr, Sarah Beeny and Gok Wan. She has directed many episodes of BBC TV’s Doctors and her 2018 short film TMI picked up many awards on the International festival circuit. Other current projects: Doin’ Business a black comedy about a pensioner who is driven to dealing drugs, The Cure about A trip to Lourdes with 2 pilgrims who go rogue and end up on the run, and Deadly, A comedy TV series that has been optioned by Cowtown Pictures and is being developed with the help of Screen Ireland.